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The New Money Elite centres on the idea of a "tribe" that recognizes each other through subtle design cues —the specific cut of a collar or the weight of a fabric.

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We reflect the heartbeat and hustle of the island — bold, confident, and always original. Our designs reflect real life, real people, and real culture. Every piece feels good, fits right, and holds up wherever the road takes you. Built for the streets, ready for anywhere, and fitted for the moment.